What Does it Mean to be in “Sales?”
September 12th, 2011, posted by Brandon
What does it mean to be in “sales” and why does that word conjure up a multitude of images in one’s mind, not all of which are positive. I’m in my office this afternoon preparing for a monthly “sales” meeting and it occurred to me “sales” is actually a word that merely describes a multiple of segments in time during which one exchanges one form of energy (money) for something else (car, house, clothes etc). There doesn’t seem to be anything inherently uncomfortable about that. So where do we “salespersons” sometimes miss the boat?
It seems to me sales is actually a function to move people into action. You can only move people into action when you help them see with more clarity where they are going and what they want. If a sales person attempts to move someone to action – without establishing that clarity – it is hit or miss. You might get lucky and hit the finish line, or you might knock the client into the water accidently.
This is what real estate sales is all about for us at BGC and is why seven people closed on homes with us last month. It is about helping people see, with clarity, where they are going and what they need to do to get there. Their own desire for more pleasure in their life (or less pain in some cases) will cause the “sale” to occur – our role is simply to listen to what you want to accomplish, frame is so that you clearly understand it, and let you naturally move in the direction you already intended for yourself to go long before we ever met.
My intention as we move into the fall season is to find more people to help find that clarity. What is your intention this season?